What is PPC Advertising?
You may already have a pretty good understanding of search engine optimization (SEO) and how it applies to your website’s rank boosting strategy. However, sometimes there are so many competitive websites out there that your website does not even make it to the first search results page–even with a killer SEO strategy.
This is where pay-per-click, or PPC, advertising strategies come in. If you choose to invest in PPC ads, the fee you pay is based upon whether or not people click on the ad for your web page.
This form of advertising can be very effective because you only pay for people who are most likely already interested in your product or service. Plus, your page is now on the top results page, even though your SEO isn’t as strong as your competitors’, because paid ads get placed at the top.
PPC Questions to Ask Yourself
You may be thinking that PPC is the route for you. However, if you do decide to go for it, do you know where to start? Do you know when to start? Do you know which keywords you should be focusing on with your PPC marketing? Do you know the optimal amount of money you will need to spend to get a worthwhile ROI?
Consider Getting Help with Your PPC
This is where we come in! We can help answer all of the questions above. PLUS we will dive even deeper into the content for your ads, the landing page destinations for the clicks, and other more detailed settings. We have a lot of experience working with and manipulating these various PPC components to produce great results.
When you hire us, we will also continue to refine the results of your PPC strategy after determining what needs to be adjusted. We continually monitor your website traffic and traction.
If you’re like many other business owners, you really don’t want to take on the project of PPC advertising. After all, you’re not well versed in the area of PPC strategy and it would take you a lot of time to learn. We have no doubt you could do it, but–we have already mastered it! We can help you today. Let’s work together to boost your website’s ranking through PPC advertising!
Different types of PPC Advertising
The most common types of PPC advertising are:
- Google Adwords
- Google Adwords involves bidding on keywords so that your business ad can appear at the top of the Google search results. To ensure that advertisers don’t blow through their entire marketing budget, it’s really important that the ad spend is managed correctly and that any keywords that aren’t driving sales are cut.
- Facebook Paid Ads
- Facebook Paid Ads involve showing your ads to specific audiences on Facebook. Knowing the right type of audience is crucial to having a successful ad campaign and that’s where we can help. We’ll continually tweak your ads and the audiences they are shown to until we find the most profitable formula.
- Instagram Paid Ads
- Similar to Facebook Ads, Instagram Ads involve showing your ads to specific audiences on Instagram. As with Facebook Paid Ads, we’ll continually tweak your ads and audiences until we find the most profitable formula.
- YouTube Video Ads
- Youtube Video Ads play at the start of any video that you choose, so long as monetisation is turned up for that video. You can also set ads to play on videos that are in the same niche or by keyword. If a user doesn’t skip your ad, you pay. If they skip the ad, you don’t pay. These can be extremely profitable when done correctly. We can help you setup Youtube Video ads and the audiences they’ll be shown to.
Each of these platforms can be used very successfully for a number of businesses. Let’s have a conversation about which would be most appropriate for your business. There’s a reason we’re considered the best for PPC Advertising Lancashire!